Selected Work

Work that speaks for itself

A curated look at brands I've helped grow their presence, build deeper audience connections, and show up with intention across every platform.

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White Castle social content
White Castle
Craving Culture — Social Content & Community
A playful, nostalgia-driven content strategy and hands-on community management for one of America's most iconic QSR brands.
Comprehensive Social Management Live Events Content Strategy
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DSW hashtag campaign
DSW
My Shoes, My Way — Hashtag Campaign
A UGC hashtag campaign turning everyday customers into brand advocates across Instagram and Facebook.
Channel Strategy Comprehensive Social Management Live Events Crisis Planning
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NetJets brand content
NetJets
The Owner Experience — Multi-Platform Storytelling
Elevated, consistent brand storytelling across Instagram, LinkedIn, and YouTube for the world's leading private aviation brand.
Research Channel Strategy Content Strategy Brand Strategy Comprehensive Social Management Live Events Executive Leadership Training and Education Crisis Planning
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OHLQ cocktail and recipe content
OHLQ
Raise a Glass — Recipe-Driven Content Strategy
An editorial-quality recipe library and product marketing strategy for Ohio's official spirits retailer.
Research Channel Strategy Content Strategy Comprehensive Social Management
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Toledo Museum of Art content
Toledo Museum of Art
Culture, Made Relatable
A dual-platform content strategy pairing museum-quality Instagram content with a sharp, meme-literate TikTok voice.
Research Channel Strategy Content Strategy Comprehensive Social Management
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